ADL method

(Lat. methodus, Gr.μέθοδος.) A business portfolio model that depends on a segmentation of the firm’s business activities and it's positioning in relation to key factors of success that are commonly considered fundamental. This was created by the Arthur D. Little company This method considers that an area's value is appraised using the notion of sector maturity and the competitive position in an area is appraised through a series of criteria among which the relative market share is not necessarily the most important. Offers answers that rely on more criteria; hence they are less brutal and more realistic than the BCG (Boston Consulting Group) method.