Megatrends

A controversial and imprecise notion coined by John Naisbitt ostensibly to describe large-scale trends occurring in the world. However, careful analysis suggests that most of the changes he identified were neither global nor 'mega' trends. The notion becomes even more problematic when it is realized that, since there is no single, over-arching framework of explanation in the world, there can strictly be no 'mega' trends. The term has passed into popular use, but it has little or no analytic value Hence. Insofar as it represents a kind of 'pop methodology' and exhibits a Western, corporate view, it is best satirized or avoided.