Minitrends

Emerging trends that promise to become significantly important within 2–5 years, but are not generally recognized. Unlike Megatrends, Minitrends are of a scope and importance to offer attractive opportunities to individuals and businesses of all sizes. They show to: 1.Individual entrepreneurs how to identify, assess, and exploit attractive new business opportunities. 2. Decision makers in small and mid-size businesses how to gain advantage by recognizing and utilizing emerging trends. 3. Innovative thinkers in large businesses how to distinguish themselves by their special insights and perceptiveness. 4. Investors how to uncover attractive new investment opportunities. The main suggestions to identify, to evaluate and to operate a minitrend are: to follow the money, to follow the leaders, to examine the limits, to consider the human nature, to take note from the demographic changes, to analyze the frustrations and to seek for convergences. The scheme of operation of a minitrend implies: to identify market needs, to determine the special characteristics of a minitrend, to examine analogous situations, to be flexible, among others.